Communicating in a simple, concise manner is an incredibly important consideration when designing your website. Here's some things to think about, for more detail, view University standards on producing accessible copy:
Use bullet points and subheadings to break up the text
Front-load your subheadings, titles and bullet points, putting the most important bit first
Avoid block capitals
Write in short sentences
Use simple vocabulary
Use words that are easy to understand
Avoid using abbreviations without first introducing the full context
TOV
Tone of voice
best practice
Check out the University guidelines
We have our central tone of voice guidelines available to review at any time. These break down how to communicate confidently and in a University of Nottingham style. They'll also give you further pointers when producing copy.
